Research Group Innovation Networks
The Innovation Networks research group develops and offers expertise and tools that help organisations be creative within their current and future digital and networked context. Collaborating with other organisations has become a sheer necessity: there are no longer individual products or services that are designed and delivered by a single organisation. Travel, for instance, is only possible when various organisations work together, such as an airport, airline, military police, suppliers, governments and international regulators.
The most important research questions that play a role here are: How can we design new forms of collaboration in innovation networks on the system level? How can we ensure that innovation will really make a difference in the long term? What new forms of organisation enable this? What role does design play in this and what are the limitations of our design efforts?
The research conducted by the Innovation Networks research group focuses on a number of application areas based on the necessity of collaboration:
- Retail (in our Retail Innovation Lab)
- Urban Mobility (in the BetaFactory) and
- Agro/Food (in the start-up phase)
We consciously choose areas of application that are important for The Hague region, such as a project to promote The Hague as a shopping city, the Westland and Randstad region for public transport. The research group acts as an innovation driver for the region by supporting interest and expertise already present.
Team
Gabriela Bustamante Castillo
Fenne van Doorn
Heleen Geerts
Hongli Joosten-Ma
Eveline Kapteijn
Armand van Oostrom
Anja Overdiek
Nico Persoon
Programme Coordinator
Janneke Sluijs
Barry Verbeek
Shahab Zehtabchi
Gabriela Bustamante Castillo
Contact:
b.g.bustamantecastillo@hhs.nlFenne van Doorn
Contact:
f.a.p.vandoorn@hhs.nlHeleen Geerts
Contact:
h.geerts@hhs.nlHongli Joosten-Ma
Dr. Hongli Joosten-Ma has started to work for Innovation Network since Sept. 2020, with 0,2 FTE capacity, starting with developing a Research Plan for IB-Marketing that stimulates the education advancement.
“Customer Experience Marketing” has been chosen as the main research theme, for its integral connection with all societal and marketing trends, and its widely visible impact. The research topics will cover both customer and company elements. Whilst a pragmatic approach will be used for the industry and company choice, the customer research approach will be shared across industries:
- Identify the critical customer experience factors;
- Examine the impact of changes and challenges, e.g. Digitalisation, social value, age- and geo-related specifics.
The three guiding principles are: Real business customer, full IB Lecturer involvement and student projects integration.
The research plan includes three phases: Orientation (Q4’20-Q3’21), Pilot (Q4’21-Q3’23) and Expansion (Q4’22+). This plan has been supported by the Business Advisory Council.
Eveline Kapteijn
Contact:
e.f.kapteijn-kruijswijk@hhs.nlArmand van Oostrom
Contact:
a.g.l.vanOostrom@hhs.nlAnja Overdiek
Contact:
a.overdiek@hhs.nlProgramme Coordinator
Nico Persoon
Janneke Sluijs
Contact:
j.m.sluijs@hhs.nlBarry Verbeek
Shahab Zehtabchi
About the professor
dr. ir. Christine De Lille
Christine has been a professor in the Faculty of Business, Finance & Marketing at The Hague University of Applied Sciences since 1 September. She also works as an Assistant Professor in ‘User-centred Design of Business’ for the Industrial Design Engineering Faculty at Delft University of Technology. This is where she studied and earned her PhD in 2014 (in combination with Utrecht University of Applied Sciences). She has extensive research experience and expertise in the areas of design, management, entrepreneurship and internationalisation in complex environments. For example, she is currently involved in the Strategic Product Design Master’s programme at the Delft University of Technology. In her work for the Design Management Network, Christine applies her experience as a Board member and network to focus on contacts between research and higher education. She is also a member of the board of an international working group on research into design management. In addition, Christine works as a reviewer and organiser for design management conferences and works together closely with such organisations as KLM, Barco, the Dutch Chamber of Commerce, Luzern Hochschule and Antwerp Management School. She speaks regularly at conferences in a practical and academic capacity, both in the Netherlands and internationally.
c.s.h.delille@hhs.nl