Centre of Expertise Mission Zero

Research Group Circular Business

The Circular Business research group develops and provides business modeling tools that capture multiple value creation. The group thereby focuses on eco system circularity; (cross-sectoral) collaboration within and beyond value chains is needed to close the loop.

Annual report 2019 (pdf)
About the research group

About the professor

dr. Kim Poldner

Kim has been a professor in the Faculty of Business, Finance & Marketing at The Hague University of Applied Sciences since 1 January 2019. She is also affiliated with Wageningen University & Research where she founded the Circular Fashion Lab. Through bringing together scientists and designers, the Circular Fashion Lab contributes to the creation of new ‘categories’ of materials previously unknown in the fashion industry, disruptive technologies that re-define textile supply-chains and inspired processes of organizing that turn competitors into comparables. Kim obtained her PhD from the University of St. Gallen, Switzerland and has lived and worked abroad for nine years. She has extensive research experience and expertise in entrepreneurship, aesthetics and sustainability and has written award winning case studies on sustainable fashion pioneers such as Veja and Osklen.
Before she embarked on an academic career, Kim was founder of the first eco fashion store in The Netherlands in 2005 and initiator of online platform Eco Fashion World. Her green wardrobe, including her up cycled wedding dress, was exhibited during the exhibition Wear I Am in 2017. See: www.wur.eu/circularfashion  

+31 (0)6 - 39 08 20 85
The transition towards a circular economy is not so much a transition of materials and technologies, it is a transition of values.

Inaugural Address Professor Kim Poldner

Last Thursday, 18th of June, Kim Poldner, Professor Circular Business, shared her inaugural Address by premiering her vision through Youtube. This was a more sustainable event then we could have ever imagined, because no one had to travel and there was no foodwaste due to arranging catering. The online premiere took about 20 minutes after which there was time to ask questions or post comments in the live chat. She will select the ones that trigger her most as starting point for developing a range of podcasts together with her team.  Watch the Inaugural adress on YouTube.

Kim also created a simplification of this vision, a playfull fable, here you will find this playfull fable The Bear and the Phoenix.

If you're interested in reading the full story including contributions from the researchers involved in the Professorship, please download the publication: Entrepreneuring a regenerative society (pdf).