Centre of Expertise Mission Zero

Trashure: Design as catalyst for transitioning from linear to circular

Project goals are increasing awareness about textile consumption and specifically re-appreciating textile waste and enabling commercialization of an accessible product line that uses textile waste as primary resource.

Textile waste as primary resource

305 million kilograms of textiles are discarded as trash in the Netherlands. Textile collectors are not able to absorb this huge amount as no clear commercial usage has been identified as profitable enough to invest limited resources.

Only 1% of current clothing consists of recycled textiles, while the ambition of the Dutch government for 2030 is to increase the application of recycled textiles up to 50% of all produced (textile) products. The goal is to arrive full circle with 100% circular textiles by 2050. This vision requires contemporary business models that optimally balance supply and demand.

Textile sorters emphasize that the traditional business model of discarded textiles does not work. And beside technical issues, the demand for recycled textile is very limited. Recycled textile lacks appeal and is considered “not attractive” enough for fashionable and high quality products, which does not justify a higher price.

Trashure combines two objectives: 1. Increasing awareness about textile consumption and specifically re-appreciating textile waste. 2. Enabling commercialization of an accessible product line that uses textile waste as primary resource.

Circular textile

Textile waste volume keeps increasing; more is produced, consumed and discarded, while not enough is re-used, repaired and recycled.

Current business models are not capable to provide profitable solutions as the consumer demand for products made from recycled textile is limited. Thus, the demand from factories to manufacture products from recycled fibers is also limited as they don’t see the business potential.

The Hague University (HHS) has partnered up with two SME (Small-Medium Enterprises) to research innovative and profitable business models that reach general ‘mainstream’ target groups; B2C with a focus on Gen Z.

i-did is an innovative and inclusive Dutch company that transforms textile waste into designer felt. i-did has teamed up with internationally acclaimed haute couture designer Ronald van der Kemp, through his fashion house RVDK. Together they aim to offer attractive and sustainable fashion items made from felt: from trash to treasure!

Trashure aims to deliver a sustainable business case and a general blueprint for an effective business model, that offers design as catalyst for the broad acceptance of circular textile as commercially attractive resource for fashion.

Contributing Researchers

Kim Poldner, Mark Li Fo Sjoe, Jochem Vreeke

Start- and end date project

1 oktober 2021 – 31 oktober 2022

Contributing departments and/or minors

The Hague University of Applied Science (THUAS/De Haagse Hogeschool)
Faculty of Business, Finance & Marketing (BFM)
Center of Expertise Mission Zero

Financials

KIEM GoCI

Partners

Operational partners

i-did
Ronald van der Kemp (RVDK)

Other partners

Sympany
The Hague Municipality (Gemeente Den Haag)
Ministerie van I&W
Het Groene Brein
Hogeschool Rotterdam

More information

K.A.Poldner@hhs.nl