Module Social Media - EN

This course is designed to provide the tools, theories and techniques to improve your strategic skills, knowledge and experience in social media. 


The course methodology blends theory and practice to assess, create and manage social media plans. Our readings provide the theory, case studies the practice, and a live case the experience of designing and implementing a social media marketing plan for a real client or situation. Our time together will be interspersed where possible with workshops and group exercises.

In this Masterclass, the following topics will be addressed :

  • Introducing the concepts of social media
  • Social reputation management
  • Influencer marketing and media selection
  • Content calendars and stakeholder management
  • Returns on social investment
  • Building a global social media team


Social Media is a short programme taught on a masters level, and is part of the Master of International Communication Management. After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of International Communication Management. At the end of the class, you can continue with more masterclasses from either the MICM, or our other offered master programmes.

The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme.

Study load

The Masterclass Social Media is taught over the course of 6 to 8 weeks. It is an intensive study of about 140 hours that students complete next to their daily work. Cooperating together with master students, you will be required to attend a classroom session once a week.

Education at THUAS

THUAS surrounds itself in an international atmosphere by not only locating itself in The Hague, the International City of Peace of Justice, but by having students and lecturers that come from all over the world. 70% of the student population alone are international, making The Hague University a hub for multi-culturalism and diversity.


Our Master’s masterminds

The experienced team of the programme is diverse with academics, directors, managers and consultants sharing their daily business practices with you to ensure the programme is up-to-date with the latest developments in the field.

Michael Koenka


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Contact the study

If you have any further questions about admission requirements, enrolment or content of the program, please contact us by email: or by phone (+31) (0)70 445 8900 (Monday - Thursday from 8:30 am - 10:00 pm, Friday from 8:30 am - 5:00 pm).
Contact the Academy of M&PC Contact us by phone (+31) (0)70 445 8900 or by email

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