In this masterclass your learn to understand and apply different marketing knowledge and techniques as well as develop the competence to use marketing to focus on clients. The class will discuss both the traditional and contemporary marketing methods, tackling the concepts of market segmentation, the 5P marketing mix and social media and data analysis. Additionally, you will gain the knowledge required to make a competitor analyses and to forecast market positions, finally equipping you with the skills required to creating a national or international marketing plan.
In this Masterclass, the following topics will be addressed:
- 5P marketing mix
- Competiton and competitive advantage
- Positioning and forecasting
- International Marketing
- Ethical Marketing
Marketing Management is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more masterclasses from either the MBA, or our other offered master programmes.
The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1,125 per masterclass-certificate.
The masterclass Marketing Management is a short programme taught over the course of 8 weeks. It is an intensive study of about 90 hours that students complete next to their daily work. Cooperating together with master students, you will be required to attend a classroom session once a week.
Education at THUASTHUAS surrounds itself in an international atmosphere by not only locating itself in The Hague, the International City of Peace of Justice, but by having students and lecturers that come from all over the world. 70% of the student population alone are international, making The Hague University a hub for multi-culturalism and diversity.
The experienced team of the programme is diverse with academics, directors, managers and consultants sharing their daily business practices with you to ensure the programme is up-to-date with the latest developments in the field.