Introduction
In this masterclass you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to
The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.
Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution and so much more.
Admission requirements
Everything about admission
These are the requirements for this programme:
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Bachelor degree
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Final transcript
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English level test score (IELTS 6.0 or equivalent)
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2 years relevant professional work experience
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Mandatory intake interview
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Motivation Statement
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Recommendation letter
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Resumé / Curriculum Vitae
English language requirements
As our international programmes are taught entirely in English, candidates must demonstrate a good command of the English language, both spoken and written. You can view the English language requirements in this document.
Contact the admissions office (masters-admission@hhs.nl) for more information.
See our Registration conditions.
Your investment
| Startdate | 19 November 2024 |
|---|---|
| Period | 10 Weeks |
| Place | The Hague University of Applied Sciences Pro (THUAS Pro), location Poseidon |
| Program type | Master Module |
| Time investment | 3 Hours per week |
| Investment | € 2490 |
Inhoud van de studie
In de mastermodule Marketing Management komen de volgende onderwerpen aan bod:
Upon completion
Marketing Management is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more masterclasses from either the MBA, or our other offered master programmes.
The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1,125 per masterclass-certificate.
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