The central theme of the course is understanding the value of creation. The long-term survival of a firm depends on its ability to create value to its stakeholders. This applies to new firms or innovative organizations as well as to existing ones. Value creation is not just about creativity, but about having the strategic approach to introduce new ideas, products or services to the marketplace. The aim of the course is to connect the acquired and necessary academic knowledge to the management practices of innovation. Through exercises and presentations, the theoretical framework is linked to everyday situations.
In this Masterclass you’ll follow the topics below:
- Business Model Generation
- Value propositions
- The Lean Start Up
- Market Research
Entrepreneurship & Innovation is a short programme taught on a masters level, and is part of the Master of Business Administration, (MBA). After the last session you are required to hand in an assignment and upon successful completion, you will receive a certificate. This certificate gives you an exemption from this class should you chose to commence with the Master of Business Administration programme. At the end of the class, you can continue with more Masterclasses from either the MBA, or our other offered master programmes.
The certificate is valid for 5 years. After following a maximum of 4 Masterclasses, you choose if you want to follow the full master programme. Upon registration for the entire master programme you will receive a discount of € 1125 per masterclass-certificate.
The masterclass Entrepreneurship & Innovation is taught over the course of 8 weeks. It is an intensive study of about 90 hours that students complete next to their daily work. Cooperating together with master students, you will be required to attend a classroom session once a week.
Education at THUAS
THUAS surrounds itself in an international atmosphere by not only locating itself in The Hague, the International City of Peace of Justice, but by having students and lecturers that come from all over the world. 70% of the student population alone are international, making The Hague University a hub for multi-culturalism and diversity.
The experienced team of the programme is diverse with academics, directors, managers and consultants sharing their daily business practices with you to ensure the programme is up-to-date with the latest developments in the field.