User Experience Design - English - 3 years - Full-time

You are interested in the full-time three-years programme User Experience Design. On this page we give you detailed and chronological information about the study structure, the internship, the minors and the supervision.

What will you learn in 3 years?
There are no emotions in technology. But the possibilities of the smart watch can excite you for hours. A sensor just measures for instance radiation, distance, pressure or temperature. But the car driver has a sense of security thanks to the great amount of sensors in his modern vehicle. So, User Experience Design is all about the integration and interaction of experiences, emotions and values with technology.

The product of experiences, emotions and values is called human behaviour. In the UXD programme we’ll teach you how to design useful products and services based on user behaviour. If school kids are eager to use a fun algebra app, you can be the next bright user experience designer who creates that app by tapping into the latest virtual reality technology.

Structure of User Experience Design - English - 3 years - Full-time

In a quick overview year 1 of this programme will encourage you to focus on the user’s interaction with technology. Year 2 will offer you a deeper grasp of the design process by looking at different product stakeholders. Year 3 takes a closer look at the social impact of technology. All the while you fill your UXD toolbox with knowledge and skills. You have to use them in your internship in year 2 and graduation project in year 3.

In some courses during the programme you’ll work with students from the Dutch four-year Interaction Design (IXD) course.

Year 1

Jumping into design practice

No, we’ll not bury you in books in this first year of User Experience Design. But, yes, you get a lot of introductory courses this year. In a very pleasant way. From day 1 you communicate with companies like Philips, IKEA and Google. You discuss with professionals, fellow students and lecturers how your ground-breaking ideas can change the way people use daily products.
Doing this you’ll get an understanding of how the user interacts with technology. You begin to fill your toolbox with the basics of communication, prototyping, persuasive experiences, technical designing and programming. You learn how to turn simple ideas into experiences across digital and physical platforms. You’ll programme your digital skills looking at web technologies, mobile platforms (Android and iOS), processing, Arduino and sensor technology.


Module 1
Fieldtrip to LInz, Ars Electronica and intercultural skills
Introduction to UX Design
Research for design I
Design and Creativity
Skills Lab
Module 2
Interaction Design I
Research for design II
Psychology of Experience
Project Bespoke Design
Module 3
Interaction Design II
Building Engaging Prototypes
Project Design for Emotion
Module 4
Digital playground
Values in Design
Persuasive Experiences
Project Research and Design
Drag sideways

Year 2 and 3

Digging deeper

After your User Experience Design explorations in year 1, you’ll start digging deeper at the beginning of year 2. You’ll turn serious ideas into viable business plans. You’ll always pay close attention to end users’ technology habits. To make your technological designs a success, you have to understand the social systems at the core of your ideas. You will appreciate that tastes differ. That international tastes differ even more. The international classroom at UXD will show you how different cultures experience technology.  You’ll learn how to cater for the world’s product needs.
In the first two modules of year 2, you take a minor programme, you go on an exchange or internship. And in the first half of year 3 you make an in-depth exploration of the complexities of UXD.

Your internship will be your first long-term introduction to practice. During your internship you use your knowledge, skills and attitude for example for giants like Capgemini, Intel, Apple or another company. Do an internship at one of the many great design agencies in the Randstad. Or at an IT company, a large insurer or bank. As a junior user experience designer you think about creating new concepts.
UXD is a global profession. So, why shouldn’t you use your toolbox in another country during your internship? In any case, you will discover which facets of user experience design appeal to you the most in practice. With that experience you can choose your minors or determine your graduation assignment.

Your graduation

You have almost finished your study. Just your graduation project. A challenge you take up without the help from your fellow students or lecturers in the second half of year 3. In the first half of this year you already have made an in-depth exploration of the complexities of UXD. This is really ‘all things UXD’! The graduation project gives you the opportunity to show which knowledge and skills you have collected in your toolbox during this three-years programme. After you have presented the results of your graduation project in a good effort you are ready to pack a punch in your new career as a digital pioneer.


Isabel Fretter

On believing in yourself

Drag sideways


Shape your degree

In year 2 you’ll get the chance to deepen or broaden your knowledge and skills as a UX designer. You can do that on a minor at our own university or even at another university. If you want to deepen your knowledge and skills you apply for the UXD minor at THUAS. Do you prefer to broaden your knowledge and skills? Please take advantage of the various possibilities to do that. For example, maybe you want to use photography in your UXD career. In that case, be invited to apply for the minor Photography in Focus. This minor will give you a brief history of photography combined with practical photography masterclasses. Maybe you want to be challenged to target audiences online. Apply then for the minor Internet Marketing Tools. Are you interested in the match between UXD and gaming, you can apply for the minor Game Development and Simulation. This minor will prep you for a career in developing games with the basics of 3D modelling, simulation and artificial intelligence (AI).

Working methods

Lectures, seminars, study visits, self-study, group activities and project work

Our state-of-the-art workshops and lecture rooms are fully equipped with all the tools you’ll need for prototyping, research and programming. It’s a digital playground, where you’ll pitch your ideas and attend brainstorms - just like you would if you were to design a product or service for FedEx or Microsoft. UXD strikes an excellent balance between theory, group projects and regular assignments from top industry experts. To give you ‘the ultimate user-design experience’ we plan a field trip to the Ars Electronica Festival in Linz.

Contact the programme

You can contact the programme by emailing us.
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Contact with the student

Assistance during your studies

Study coaching and advice

We consider you as a designer from day 1. As a young professional. So we give you a lot of space to research and design independently. But even professionals who operate independently also need sometimes a nudge in the right direction. If you are unable to find a solution, please ask a lecturer or your classmates. Together we learn more.
During this programme you will receive a study career counsellor. He or she is your coach and sparring partner in determining your study route and in choosing the teaching methods. In the first year you talk to your study career counsellor at least 3 times about you, your studies and the study progress.

Collect ECTS

Binding Study Advice (BSA)

To continue your degree programme after the first year, you need to earn 50 of the 60 credits (EC or Credits). In some cases, the degree programme may also require that you pass a specific subject as European art of the credit requirements. We call this a qualitative requirement. If you meet the credit requirements as well as the qualitative requirement where applicable, you will receive a positive binding study advice (BSA) from the Examination Board at the end of your first year and you will be able to continue your degree programme.

If you earn less than 50 credits or don’t meet the qualitative requirements where applicable, you will receive a negative binding study advice and will have to leave the degree programme. This is why this advice is called a Negative Binding Study Advice (NBSA). 

Your academic progress may be affected by personal circumstances such as illness or the professional practice of a sport. It is important that you inform the Examination Board immediately of any personal circumstances that might apply to you. The Board can take these into account when issuing its study advice.

Read all the rules for the binding study advice in Chapter 7 of the Programme and Examination Regulations (PER) for your degree programme.

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User Experience Design - English - 3 years - Full-time?