User Experience Design - English - 3 years - Full-time

How do experiences, emotions, values and goals integrate with technology? This is the very core of User Experience Design (UXD).

We’ll teach you how to design useful products and services based on user behaviour. You could be the next bright engineer who creates a fun algebra app for school kids by tapping into the latest virtual reality technology.

Want ideas like these to pop into your head? Year one will encourage you to focus on the user’s interaction with technology. In year two, you’ll get a deeper grasp of the design process by looking at different product stakeholders. Year three takes a closer look at the social impact of technology before you finish off with your internship and graduation project.

UXD is the three-year English language stream of the Communication and Multimedia Design (CMD) programme. In some courses you’ll work with students from the Dutch four-year Interaction Design (IXD) course.

Structure of User Experience Design - English - 3 years - Full-time

Year 1

The first year is the introductory (propadeutic) year

There’ll be a lot of introductory courses in the first year, but don’t worry, you won’t be buried in books. From day one on UXD you’ll communicate with real companies, like Philips, IKEA and Google to find out how your ground-breaking ideas can change the way people use daily products. You’ll get an understanding of how the user interacts with technology. To add to this professional experience, you’ll learn the basics of communication, prototyping, persuasive experiences, technical designing and programming. Turning simple ideas into experiences across digital and physical platforms. You’ll programme your digital skills looking at web technologies, mobile platforms (Android and iOS), processing, Arduino and sensor technology.


Module 1
Fieldtrip to LInz, Ars Electronica and intercultural skills
Introduction to UX Design
Research for design I
Design and Creativity
Skills Lab
Module 2
Interaction Design I
Research for design II
Psychology of Experience
Project Bespoke Design
Module 3
Interaction Design II
Building Engaging Prototypes
Project Design for Emotion
Module 4
Digital playground
Values in Design
Persuasive Experiences
Project Research and Design
Drag sideways

Year 2

Delve deeper

In year two, you’ll turn serious ideas into viable business plans paying close attention to end users’ technology habits. Understand the social systems at the core of your ideas - the relationship between users and stakeholders that makes technological designs such a success. You’ll come to appreciate that tastes differ - and international tastes differ even more. In our international classroom at UXD you’ll experience how different cultures experience technology and how to cater for the world’s product needs. In the first two modules of year two, you’ll take a minor programme or go on an exchange or internship at a giant like Capgemini, Intel or Apple.

Year 3

Graduation project

In year three, you’ll apply ‘all things UXD’ during your graduation project working closely with a company. You could examine the market potential for one of your ideas at an established company like BOSCH, or offer blueprints of cost efficient tablets to schools in Kenya. But don’t picture yourself next to your digital masterpiece just yet. Year three starts with in-depth courses on the complexities of UXD. We’ll explore the relevance and impact of your ideas on society. You’ll carefully consider the needs of stakeholders and take more responsibility for the design process. That way, you’ll be ready to pack a punch in your new career as a digital pioneer.


Isabel Fretter

On believing in yourself

Drag sideways


Shape your degree

In year two you’ll get the chance to specialise as a UX designer on a UXD minor at THUAS, or even another university. You can apply for Photography in Focus, a brief history of photography combined with practical photography masterclasses. Or take Internet Marketing Tools, which teaches you how to help companies target audiences online. Game Development and Simulation will prep you for a career in developing games with the basics of 3D modelling, simulation and artificial intelligence (AI).

Working methods

Lectures, seminars, study visits, self-study, group activities and project work

Our state-of-the-art workshops and lecture rooms are fully equipped with all the tools you’ll need for prototyping, research and programming. It’s a digital playground, where you’ll pitch your ideas and attend brainstorms - just like you would if you were to design a product or service for FedEx or Microsoft. UXD strikes an excellent balance between theory, group projects and regular assignments from top industry experts. To give you ‘the ultimate user-design experience’ we plan a field trip to the Ars Electronica Festival in Linz.

Contact the programme

You can contact the programme by emailing us.
You can follow and or 'like' us on Facebook as well.

Contact with the student

Assistance during your studies

Study coaching and advice

An assigned supervisor will help you keep track of your progress and guide your career and personal development. A coaching assistant - usually a recent graduate - can also tutor you. They’ll assist you with the day‐to‐day practicalities of UXD, for example, improving your time management skills or finding the right people to answer those complicated questions.

Collect ECTS

Binding Study Advice (BSA)

To continue your degree programme after the first year, you need to earn 50 of the 60 credits (EC or Credits). In some cases, the degree programme may also require that you pass a specific subject as European art of the credit requirements. We call this a qualitative requirement. If you meet the credit requirements as well as the qualitative requirement where applicable, you will receive a positive binding study advice (BSA) from the Examination Board at the end of your first year and you will be able to continue your degree programme.

If you earn less than 50 credits or don’t meet the qualitative requirements where applicable, you will receive a negative binding study advice and will have to leave the degree programme. This is why this advice is called a Negative Binding Study Advice (NBSA). 

Your academic progress may be affected by personal circumstances such as illness or the professional practice of a sport. It is important that you inform the Examination Board immediately of any personal circumstances that might apply to you. The Board can take these into account when issuing its study advice.

Read all the rules for the binding study advice in Chapter 7 of the Programme and Examination Regulations (PER) for your degree programme.

Interested in
User Experience Design - English - 3 years - Full-time?

Apply now