International Communication Management - English - 3 years - Full-time

How do big brands like Patagonia and Toms capture the public imagination? How has Unilever convinced investors that sustainability is good for business? On ICM you’ll learn to have a positive influence with real-life experiences. How a marketing communications specialist can strengthen relationships with consumers and a PR professional can win back trust with actions rather than words. You’ll apply critical thinking and hands on skills. Group projects in the first two years will train you how to advise real companies on their communication strategies. An optional five month internationally orientated internship will develop your social awareness and integrity for the global workplace.

Structure of International Communication Management - English - 3 years - Full-time



hours per week



hours per week



hours per week

Study credits


in year one

Year 1

The first year is the introductory (propadeutic) year

At ICM we do things differently. Most universities focus on communication theory in the first year, but we’ll expose you to a regional, national, and international network. You’ll join a dynamic classroom working with new friends from different continents and cultural backgrounds. Theory becomes reality as you delve into world affairs from different angles and solve complex global issues. In the introductory Global Issues, Media and Society course, we focus on how communication plays a key part in social changes. Organisational Communication gives an integrated perspective on stakeholder relations and internal, corporate, intercultural and marketing communication. During the second semester, you’ll work on an entrepreneurial group Design Thinking Project where you’ll resolve a communication issue for an external organisation. Previously, students worked with the National Institute for Traffic Safety to help prevent bike accidents caused using smartphone technology.


Block 1
Information Seeking & Processing
Global Issues, Media and Society
Organisational Communication I
English Skills: Writing
Intercultural Communication
Educational Career Supervision
Block 2
Global Issues, Media and Society
Organisational Communication II
English Skills: Oral Presentation
Communication and Behaviour I
Educational Career Supervision
Practical Research Skills I
Block 3
Introduction to Marketing
Design Thinking Project I
Communication and Behaviour II
Critical Thinking Skills
Digital Communication
Educational Career Supervision
Block 4
Integrated Marketing Communication
Design Thinking Project II
Creative Concept Development
Theoretical Communication Research
Digital Writing
Ethical Communication
Educational Career Supervision
Drag sideways

Year 2

Delve deeper

Year 2 of ICM is all about putting your critical skills into practice with a large multinational, Start-up, or government body. You’ll take on the role of a communication advisor and further your knowledge in courses such as Media Relations, Advisory Skills and Public Communication. As well as studying in our international program, you'll have the flexibility to tailor your study with an international or local exchange. Our network consists of carefully selected partners based in several countries within and outside of Europe. Alternatively you can stay at The Hague University and choose to do  minors and choose from the full range of our different faculties. 


Block 1
Public Communication
Corporate Communication
Budgeting and Project Management
Media Relations
Media Relations Theory
Educational Career Supervision
Block 2
Project Public Communication
Advisory Skills
Report Writing
Practical Research Skills II
Content Analysis
Educational Career Supervision
Block 3
Exchange and minors
Block 4
Exchange and minors
Drag sideways

Year 3

Placement and graduation

It’s the year of the ‘dreaded’ Final Paper! Well, that might be the case if you were to write a 30,000-word masterpiece on a boring subject. At ICM, you’ll get a taste of the real working world. You’ll learn to balance a five-month placement at a national or international company with your Final Paper - and social life. But don’t worry, we’ll make sure that you’ve got everything covered beforehand. In the first semester, we prepare you for this challenge with the subject Placement Preparation. You could write your Final Paper while learning about social media and project management at a digital agency, or promoting brands in-store for the marketing team at a multinational. It’s a great way to get a foot on the ladder – as well as an opportunity for creativity and personal development. That’s probably why many ICM students get a job offer and a good salary after their placement.


Block 1
Strategic Communication Planning I
Professional Proficiency Preparation I
Change Management
Placement Preparation
Block 2
Strategic Communication Planning II
Professional Proficiency Preparation II
Practical Research Skills III
Advanced Writing
Placement Preparation
Block 3
Graduation assignment and placement
Block 4
Graduation assignment and placement
Drag sideways


Drag sideways


Andrea Palet Villanueva

My Minor in ‘Social Entrepreneurship and Innovation’

Jacob Heppleston

As a digital marketing intern for a mobile start-up

Tina Thierfelder

My study exchange to Indonesia

Silvia Hristova

As a Marketing Operations intern for global fashion

Laura Reinhardt

My study exchange to Thailand

Lena Kollega

As a Social Media intern for a digital agency

Polina Kuzmina

My study exchange to Scotland

Anastasia Alipova

As Promotions intern for global FMCG brand

I took a minor called Business of Sport and Entertainment Management

Hana Kurahashi

My study exchange to Amsterdam

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Shape your degree

Our ICM students enter the workforce ready to conquer the world. Minors give your ICM degree an edge. And the list is endless. You might want to learn new media relations and journalism skills, how to handle press queries as a PR officer, or corporate social responsibility in the public sector. Many of our ICM students go global and take minors at one of our partner universities in countries within and outside of Europe. In the Entrepreneurship minor, four students took a fresh approach to communication and designed the 'Green Spoon' to communicate how easy it can be to reduce plastic waste and protect the planet.

Working methods

Lectures, seminars, study visits, self-study, group activities and project work

The world needs ‘doers’ not philosophers. And that’s what stands ICM apart from theoretical courses at academic universities. This means you won’t just do general mass communication theory, you’ll learn how to make well-thought-out decisions and challenge ideas. From both entrepreneurial and socially responsible perspectives. ICM encourages you to adapt to an ever-changing world and equips you to become a ‘manager of change’.

Contact the programme

Contact with the student

Assistance during your studies

Study coaching and advice

We assume your time at ICM will run smoothly. However, we do offer personal assistance if you are experiencing any study problems. In the first year, you’ll be allocated a coach who can help you keep track of your study progress. They can help you improve your time management skills, or find the right people within the programme to answer more complicated questions. They will also support you if you have any personal problems that can adversely affect your schoolwork.

Collect ECTS

Binding Study Advice (BSA)

To continue your degree programme after the first year, you need to earn 50 of the 60 credits (EC or Credits). In some cases, the degree programme may also require that you pass a specific subject as European art of the credit requirements. We call this a qualitative requirement. If you meet the credit requirements as well as the qualitative requirement where applicable, you will receive a positive binding study advice (BSA) from the Examination Board at the end of your first year and you will be able to continue your degree programme.

If you earn less than 50 credits or don’t meet the qualitative requirements where applicable, you will receive a negative binding study advice and will have to leave the degree programme. This is why this advice is called a Negative Binding Study Advice (NBSA). 

Your academic progress may be affected by personal circumstances such as illness or the professional practice of a sport. It is important that you inform the Examination Board immediately of any personal circumstances that might apply to you. The Board can take these into account when issuing its study advice.

Read all the rules for the binding study advice in Chapter 7 of the Education and Examination Rules and Regulations (OER) for your degree programme.

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