You could be a public relations officer helping Unilever improve its relationships with the media.
This is what you could do after you complete the programme and begin working on real assignments. But as a young professional, you do much more. You’ll learn all there is to know about your market - the latest developments, the competition and what people do.
The international nature of ICM will enable you to develop your communications career anywhere in the world. Graduates go on to careers that range from community managing and event organising, to public relations and marketing communications. As an ICM graduate, you may find yourself working for a government agency or NGO, creating creative marketing campaigns to raise awareness of social issues, or you may take on a job at a multinational enterprise, running the online communication channels. There are dozens of different directions and the career possibilities are limitless.
|What will you become|
|Online community manager|
|Public relations officer|
|Marketing communication coordinator|
|Internal communication advisor|
|Social media manager|
|Employer branding advisor|
An increasing number of ICM graduates are continuing their education after graduation. THUAS offers a Master in International Communication Management, however this programme is aimed at students who already have two years of work experience. Outside the Netherlands, ICM students can follow a master’s straight after graduation. We have seen, for instance, that ICM students have no problem applying for a master’s in Corporate Communication at the IE School of Communication in Madrid, Spain. Some also apply for International Journalism at Cardiff University in the UK, or Strategic Communications at Columbia University, USA. You should note that some universities in the Netherlands require you to follow a pre-master’s course after graduating from THUAS.
So please bear in mind that you won’t be able to apply for a master’s such as Persuasive Communication at the University of Amsterdam straight after you finish ICM.