International Business (IB) gives you the tools to excel both as an entrepreneur and business expert at an acclaimed international company. In year one, you’ll develop a basic understanding of the fundamentals in business, such as marketing, management, logistics, finance and macroeconomics. In the first few years you’ll look at cases where businesses are struggling and solve the issues in multicultural teams. In year three you’ll take a minor. You’ll conclude the programme with a thesis and internship in year four, which will launch your career as a business professional.
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Dylan de Haan - IBHi, my name is Dylan and I’m a 3rd year student of the 4-year International Business & Management Studies. I come from the Netherlands, born and raised right here in The Hague. I have a passion for technology, music and travel. Do you have a question about study life at the Hague University of Applied Sciences, finding a room, life in The Hague and Holland, or any other? Email me! Please let me know and I shall email you back as soon as possible.
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Katharina Handler - IBHi, I am Katharina, a second year International Business and Management Studies student in the accelerated program. I am from Austria. Some of my interests and hobbies are travelling abroad, meeting new people and visiting new places in the Netherlands. Do you have a question about study life at the Hague University of Applied Sciences, finding a room, life in The Hague and Holland, or any other? Email me! Please let me know and I shall email you back as soon as possible.
Lectures20 - 24
hours per week
hours per week
hours per week
in year one
The first year is the foundation (propaedeutic) year
Year one is all about equipping you with the skills to steer an organisation in the right direction. For starters, you’ll learn how to register financial data to create annual reports for large companies. But what about setting up a marketing plan, or analysing a business’s liquidity and solvability? Year one will feature a lot more than business introductory courses and statistics. We also offer English courses to polish your debating skills, business administration and writing skills. All theory and no practice? Of course not. We have two main projects in year one. One of which is the Business Game, a computer based game that will train you to run a fictitious business. What revenue models could you use to turn a conservative industry upside down? How do you manage a so-called lean start-up with minimum expense and maximum revenue? You’ll also create an international marketing plan. You could be writing a business strategy to introduce a Chinese beer in the Netherlands, for example.
|Academic and Intercultural Skills|
|Business English Communication A|
|International Financial Accounting|
|MS Office Skills|
|International Business and Management|
|Introduction to Market Research|
|Human Resource Management|
|Business Statistics A|
|International Business Law A|
|Integrated Project: Business Plan|
|Intermediate Financial Accounting|
|Development and Learning - Academic and Intercultural Skills|
|Business English Communication B|
In year two, you get to build on the knowledge and skills you acquired during your first year courses, but that’s not all. You can also attend courses like E-business, Sustainability and Business Ethics and Management Information Systems. Additionally, you’ll have the opportunity to learn a foreign language. You can choose from French, Dutch, German, Portuguese, Spanish, Chinese, Korean and Russian. International Business (IB) students know the importance of working alongside other cultures in our international classroom and language electives. This intercultural approach adds value to everything we do.
In year three, you’ll also specialise as a business professional in a range of minors. A few examples include brand management, human resource management, sustainable business and business in Africa/Asia/Latin America. In the second semester of year three, you’ll get to study abroad at one of IB’s 100-plus partner universities. You could end up in Latin America, Japan, Korea, USA, UK, Turkey, Indonesia, South Africa or Australia.
Internship and graduation
Often an undergraduate thesis is a challenging but obligatory task. After completing it most students never look at it again. What if we were to tell you that here at International Business (IB, the former IBMS) the subject of your thesis in year four could possibly save an international company thousands of Euros and generate real cash flow? And what if, as we have seen with so many students, your thesis can land you a job after graduation? At IB, students write their thesis in combination with the second internship of year four. One IB student, for example, analysed the Dutch consumer market to determine whether it was ready for Tom’s of Maine’s natural toothpaste. Another student found out whether RealeGroup, a company that offers insurances against cybercrime, has profitable market potential in Turin, Italy. These reports are the reasons why our graduates have high-end jobs at companies like Karl Lagerfeld, Nike, BlueLynx, BMW and Boston Consulting Group.
Rogier Busser, PhD
Program Director – IBMS
Deputy Head of Academic Staff
Deputy Head of Academic Staff
PR and Communications Manager
Celso Meiller Salinas
Lecturer Information Systems
Lecturer Finance & Accounting
Lecturer Operations Management
Lecturer Ebusiness, Social Media & Marketing
Most International Business students enter the workforce with some form of specialism. This is what minors are all about - giving your IB degree an edge. We have a wide array of minors to offer on IB, three of which focus on doing business in promising economies like Africa, Asia or Latin America. Another minor deals with business-to-business products. Are you more internationally inclined? No problem, we have a list of 350 partner universities offering minors, such as University of Lyon, France, University of Dusseldorf, Germany and University of Seoul, South Korea.
Each term we invite CFO’s and CEO’s from the business world to be guest lecturers at IB (former IBMS). Last year, Niels Vink, a manager of data analytics at PricewaterhouseCoopers, gave students an inspiring lecture on how to influence human behaviour. The new economy needs doers not philosophers. And that’s what distinguishes IB’s teaching methods from an academic university. For example, year one will equip you with an Advanced Microsoft Office diploma, which will make you an Excel wizard. Practical skills like these will give you a head start when you graduate. In all likelihood, these skills could land you a higher starting salary than other business management programme graduates.
We assume your time on IB will run smoothly. However, we do offer personal assistance if you are experiencing any study problems. You’ll be allocated a mentor who can help you keep track of your study progress. He/she can help you improve your time management skills, or find the right people within the programme to answer more complicated questions. He/she will also support you if you have any personal problems that can adversely affect your schoolwork.
If you haven’t acquired the basics needed to continue the degree programme of your choice, you will have a hard time completing it successfully. To make sure that you have these basics, you will have to meet an academic progress standard during your first year as a student (the foundation year). If you have earned at least 50 of the 60 credits (or, if relevant, have satisfied a qualitative requirement), the Examination Board will give you a positive binding study advice to continue your degree programme. In most cases, if you earn fewer than 50 credits, you will receive a Negative Binding Study Advice (NBSA) and you will have to leave the degree programme.
But the Examination Board will always consider personal circumstances. These could include illness or participating in elite sports: personal conditions that might have kept you from meeting the required academic standard. In such cases, the Examination Board can postpone giving its study advice. This means that you can continue your degree programme for the time being and that your study advice will be issued later, possibly with additional conditions imposed.
It is important, however, that you inform the Examination Board immediately of any personal conditions that might apply to you.
In conclusion: every student is responsible for his or her own academic progress. For this reason, make sure to contact your academic career coach early on if things are not going well. Read all the rules and requirements for the binding study advice in Chapter 7 of the Programme and Examination Regulations (PER) for your degree programme.