Industrial Design Engineering - English - 3 years - Full-time

On IDE, you’ll be seen as an open innovator rather than a trained designer. That’s because we work with the ‘4 i’s’ - the itch to solve a common problem, the insight you then acquire through research, the idea that flows from it and the impact this idea has on society. You could be the next bright engineer who invents a DIY drone, which helps Doctors without Borders to work more safely and effectively in warzones. You could engineer a wearable, which reduces smog in big cities, or create a human powered toy to comfort refugee children. After finishing the first Basics of IDE half-year on co-creating useful and sustainable ideas, you’ll choose four dynamic, thematic semesters. During each semester, you’ll work for a real client on integrated projects with supporting workshops and skills training. In the second half of year three, you’ll put your competencies to the test in an individual innovation project, either for a client or your own enterprise. You can choose a minor, a programme at another university, or an exchange abroad during your ‘choice’ semesters.

Contact the study

If you have any further questions about admission requirements and enrolment, please e-mail and for questions about studying at IDE please e-mail Suzanne Hallenga at
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Contact with the student

Structure of Industrial Design Engineering - English - 3 years - Full-time

Working in class


hours per week (on average)



hours per week


45 %

hours of the curriculum

Study credits


in year one

Year 1

The first-year is the foundation (propaedeutic) year

There’ll be a lot of introductory courses in the first year, but rest assured, we won’t bury you in books. On the contrary, from day one on IDE you’ll convince real companies and NGOs, like Bosch or Doctors without Borders, how your brilliant ideas could fill a gap in the market. In the first semester, you’ll reinforce this professional experience with workshops and skills in the Basics of IDE. This not only includes user research, construction, business and personal branding, but also visual communication, prototyping and the necessary 2D/3D software programmes. In year one, you’ll also get to make your first choice for the second semester. Will you go for Product Engineering, Responsible Design or Design Aesthetics and Perception? Your choice is important because it’ll focus your talents and field of expertise.


Semester A
Basics of IDE - Explorer, Creator, Entrepeneur
Semester B, choose from:
Product Engineering - Creator, Entrepeneur
Responsible Design - Explorer, Entrepreneur
Design Aesthetics and Perception - Explorer, Creator

Year 2

The second year and first half of the third year are the main phase.

All the individual competences you’ve developed in year one will come into play in the main phase, where you choose three more options from the extended semester menu. Each semester offers a real-life project which you’ll tackle as a group and explore IDE’s core values, while you take your individual competency development to the next level. The results of all semesters are showcased at our very own exposition in week 15 of each semester. To give you an example, one group of students designed the Jänborsa, a solar cooking bag which allows Ethiopian women to cook meals for their family without electricity. How could such a crazy idea possibly work? IDE students turn their serious ideas into viable business plans by closely involving end-users and stakeholders in the design process. Three profiles play a role in IDE: the Explorer, the Creator and the Entrepreneur. Some semesters focus on one or two of these profiles, so you can choose what fits your interests.

2018-2019 preliminary semester menu for semesters C, D and E (first half year 3):

Name Profile
 Prototyping and Craftmanship
 Smart Object
 Design with Nature Explorer, Creator
 Economics of Design for (Mass) Production
Creator, Entrepeneur
 International Insights Research Explorer
 Exploring New Technologies Explorer
 Strategic Product Design Explorer, Creator, Entrepeneur
 Entrepeneurship Entrepeneur
 Design Agency Explorer, Creator, Entrepeneur
 Autonomous project Explorer, Creator, Entrepeneur
 Minor at THUAS  -
 Minor at different university  -
 Exchange abroad  -
 Plus the one you already did in Semester B  
 Product Engineering Creator, Entrepeneur
 Responsible Design Explorer, Entrepeneur
 Design Aesthetics and Perception Explorer, Creator

Please note: Semesters are offered when enough students enrol for them. If there is a lot of interest, a semester will be offered twice a year. You can indicate your first and second choices for all semesters at the end of Basics of IDE in semester A. We do our best, but we can’t always guarantee first choice.

Year 3

Semester E

In semester E, you’ll do your last choice semester from the main phase menu (see year two). You can also take your minor or exchange if you didn’t do that in year two.

Semester F: Final project

The final project is an individual test to see if you can do an open innovation project by yourself. You’ll either work for a client, like you have done before, or work on a project setting up your own enterprise based on one of your designs or ideas. In the final project you’ll demonstrate the remaining 12 competencies at level 3 to your examiners during your graduation presentation.


Shape your degree

During year three, you’ll get the chance to specialise as a product designer by following a minor, either on IDE, at another THUAS faculty, or even another university. Some students apply for Sustainable Product Design or Packaging Design at THUAS. Or they choose to do a minor via Kies-op-Maat or abroad at one of our partner universities. This minor will develop your personal identity as an open innovator and give you the expertise to help you stand out in the job market.

Working methods

Lectures, seminars, study visits, self-study, group activities and project work

A state of the art 3D protolab, including 3D printers and a laser cutter, and a modern workshop equipped with all the tools you’ll need for lo-fi and hi-fi prototyping – all of these facilities create the ultimate co-creation experience. You’ll work in project groups taught be accessible staff. On top of that, we organise plenty of insightful excursions. We visit Dutch Design Week, Today’s Art and the European Concept Store of design giant IKEA.

Assistance during your studies

Study coaching and advice

We assume your time at IDE will run smoothly. You’ll have access to an academic career coach, who’ll support you as you chose options for your semesters and guide you as you develop your portfolio and professional profile as a designer. If you are experiencing any studying problems, your coach can help you to develop effective learning strategies. He/she can help you improve your time management skills, or find the right people within the programme to answer more complicated questions. He/she will also support you if you have any personal problems that can adversely affect your schoolwork.

Collect ECTS

Binding Study Advice (BSA)

If you haven’t acquired the basics needed to continue the degree programme of your choice, you will have a hard time completing it successfully. To make sure that you have these basics, you will have to meet an academic progress standard during your first year as a student (the foundation year). If you have earned at least 50 of the 60 credits (or, if relevant, have satisfied a qualitative requirement), the Examination Board will give you a positive binding study advice to continue your degree programme. In most cases, if you earn fewer than 50 credits, you will receive a Negative Binding Study Advice (NBSA) and you will have to leave the degree programme.

But the Examination Board will always consider personal circumstances. These could include illness or participating in elite sports: personal conditions that might have kept you from meeting the required academic standard. In such cases, the Examination Board can postpone giving its study advice. This means that you can continue your degree programme for the time being and that your study advice will be issued later, possibly with additional conditions imposed.
It is important, however, that you inform the Examination Board immediately of any personal conditions that might apply to you.

In conclusion: every student is responsible for his or her own academic progress. For this reason, make sure to contact your academic career coach early on if things are not going well. Read all the rules and requirements for the binding study advice in Chapter 7 of the Programme and Examination Rules and Regulations (PER) for your degree programme.

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