CMD student creates design for the ADO bus

The ADO Den Haag players’ bus is quite an eye-catcher. Communication and Multimedia Design student Cidalia Madeira created the impressive design. Alongside her study, Cidalia works at Eye-c Multimedia, an online marketing agency. The agency has business seats at ADO and many of its staff support the club. ‘When this request came along, I knew right away that it was something I really wanted to do,’ says Madeira. The owner of Eye-c, who is also a fanatic ADO supporter, gave her that opportunity.

At the briefing, an image instantly came to mind. It had to be a design in which ADO supporters would recognise themselves,’ explains Madeira. ‘Thanks to my colleagues, I already had some idea what ADO fans are like. They are fanatic, outspoken and show their passion.’ That is all represented on the green bus, where some of the fanatic ADO supporters in full song propel a stork forward towards the skyline of The Hague.

Has she also become an ADO fan by now? ‘Well, a little. I come from The Hague, so naturally I prefer a club from my city. And since I’ve been working on this commission, I have joined my friends more often when they go to watch the football. And then I support ADO of course.’