The Hague University

Students collect €6,851 for Serious Request

On Friday 21 December, students from The Hague University of Applied Sciences’ Marketing programme presented Linda Terlage of the Red Cross with a check for €6,851, an amount they collected themselves. As a part of their minor in Event Management, the students organised various events throughout The Hague and its surrounding area to help end infant mortality.

More than 80 balloons were released at the official presentation of the cheque. This marked the fulfilment of a promise made as part of the Superhero event, organised by one of the student groups. The event was organised on 30 November by a group of students including Anouk Aanhane. ‘In order to demonstrate how easy it is to save a human life, we sold balloons which we then released during our visit to the Glass House. The balloons symbolise the lives of the babies we saved by organising our events. We’re trying to show people that it’s not hard to be a hero. Save the babies, donate and be a SUPERHERO!’

Superhero was just one of nine fundraising events organised by 37 students from the Event Management minor, in order to collect money for Serious Request. Ever since the official kick-off ceremony conducted by 3FM DJ Eric Corton on 3 September, the students had been hard at work organising their events. Student Paul Einerhand, one of the organisers of the “Good Times, Old Times bingo” explains: ‘It was a lot of work and it’s been pretty stressful, but the results are really worth it!’ In 2011, students managed to collect a total of €6,402.75 through similar events.

The nine events clearly demonstrated the Marketing students’ creative approach to fundraising. For example, the students organised a Serious Experience in collaboration with the Humanity House in The Hague. The event was designed to give visitors a sense of the difficulties facing a pregnant refugee. Other events organised throughout The Hague included: a Silent Disco on the Grote Markt with colour changing pacifiers; a walk through the Westerduin park; a telephone fundraiser culminating in a grand party in Paardcafé; a hip-hop dance battle in the Nutshuis; Ladies Night in Club Seven and an Ice Skating event in Leidschendam.

In addition to these events, the students also collected donations from lecturers at the Marketing & Commerce Academies and the Accounting & Financial Management Academy.

Minor programme students fulfilling their final promise

Every year, students of the Event Management minor at The Hague University of Applied Sciences’ Marketing programme collect donations for 3FM Serious Request. Organising fundraising events throughout the region allows these students to put their newly acquired theoretical knowledge to immediate practical use. The event was organised in collaboration with the Red Cross and the Humanity House. Follow us on twitter: @serious_hhsce